In reality, you could have one meta description for search engines and another for Facebook. This is useful if you're trying to target specific users on either platform. Just make sure the titles and descriptions for social still match the content.
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords than those who are new to it.
Write clear, well-structured, and useful content that responds to keywords in your niche. Be sure to answer specific questions within each post that relate to your blog topic.
Try to include words in the URL that may be useful for users. If you have more than a few thousand URLs on your site, how you organize your content may have effects on how search engines crawl and index your site.
Include both internal and external links in your blog posts. Internal links help search engines understand the structure of your website, while external links can provide additional context and credibility to your content.
Don't forget to analyze your Facebook metrics to measure your progress and see what's working. Social analytics is one of the best ways to track your reach and engagement.
SEO is an ever-evolving field, so it's important to stay updated with the latest best practices. Regularly research and implement new strategies to improve your blog's visibility and reach.