PPC, or pay-per-click advertising, is a digital marketing strategy where businesses pay when users click on their ads in search engine results. A PPC specialist focuses on managing these campaigns on platforms like Google Ads, Bing Ads, and social media ads, ensuring efficient budget allocation and optimized ad performance.
Key tasks for a PPC specialist include keyword research, crafting compelling ad copy, explaining search engine algorithms, and continuous optimization for a better click-through