What is Query Matching?
Query Matching in Google Ads determines how closely a user's search query matches your keywords.
Key Updates
- Enhanced matching algorithms for better relevance
- Improved support for long-tail keywords
- Updates to phrase and exact match types
FAQs
How does this update affect my campaigns?
This update improves the relevance of your ads, which can lead to higher click-through rates (CTR) and conversions.
Should I change my keywords?
Consider reviewing your current keywords to leverage the new matching capabilities for better performance.
What type of keywords are most effective post-update?
Long-tail keywords tend to perform better as they capture more specific queries.