Goodbye Expanded Text Ads

What’s Next for Paid Search?

Google has announced the phase-out of expanded text ads (ETAs), shifting focus to responsive search ads (RSAs).

The transition to RSAs allows for greater flexibility and targeted advertising. This change is designed to improve ad performance and relevancy.

Utilizing AI in ad management, advertisers can expect smarter targeting and optimization, driving better ROI.

Embrace strategies like A/B testing and audience segmentation to maximize the potential of RSAs. Stay ahead in the competitive landscape of paid search.