#### HTML Code for Blog Paid Search and Click Fraud Definition
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Blog Paid Search and Click Fraud Definition
Blog Paid Search and Click Fraud Definition
Understanding Paid Search
Paid search, also known as pay-per-click (PPC) advertising, is a marketing strategy where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your site, rather than attempting to "earn" those visits organically.
Defining Click Fraud
Click fraud is the practice of repeatedly clicking on pay-per-click ads to generate fraudulent charges for the advertiser. This can be done by individuals or automated scripts, and it aims to drain the advertiser's budget without delivering any real value.
#### Explanation
The provided HTML code creates a simple web page layout for a blog post about paid search and click fraud definition. The page includes a header, sections for understanding paid search and defining click fraud, and a footer. The CSS styles the layout for a visually appealing and responsive design.
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