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Email marketers must increase relevancy to maintain readers.
According to recent news, Yahoo Mail has introduced a new unsubscribe feature that allows users to easily opt-out of unwanted email subscriptions. This development puts the onus on email marketers to increase the relevancy of their content in order to retain readers.
By providing valuable and personalized content, email marketers can ensure their messages are not only read but also appreciated by their target audience.
If you're an email marketer, it's important to pay attention to this new feature and adapt your strategies accordingly.
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