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Red Bull Social Media Marketing

Why Red Bull Rocks Social Media Marketing

With eMarketer predicting that social network ad spend will exceed $4 billion worldwide in 2011, brands should start thinking about smart marketing on the platform. Energy drink Red Bull offers a model of how to succeed in social marketing, effectively engaging its target audience through interactive content. Red Bull has its own web TV channel, and it broadcasts its programming to social users. This content has not only enhanced social users experience of the Red Bull fan page, it has also helped the company reach a wide array of viewers with its video content. Other marketers may want to integrate innovative new platforms into their social marketing this year to better engage users on the increasingly cluttered channels. Social game use is on the rise, and online videos currently reach 43 percent of the U.S. Dubbed the procrastination station, the tab offers fans a variety of branded interactive games that capture the extreme energy of the drink. This is a wise move as the NPD Gro

Red Bull Marketing Strategy

Create a short weekly video series on a topic that interests your audience. Curate social media content that intersects with your products purpose and your audiences interests (without directly referencing yourself). Publish an email newsletter full of cool and useful stuff your audience might like (and maybe slap your logo in there somewhere). Red Bulls TV content operates in two formats: videos they create for their online channels (YouTube, social media, etc.) and ads that they partner with traditional TV channel content: Their TV content resides on their online hub called Red Bull TV. Their videos and shows are segmented into formats like Events and Films as well as channel topics like Cliff Diving and Culture: Their focus on everything from extreme sports to music festivals gives them a broad playing field, but its not just that. Red Bull puts its product second and the content and value it can give its audience first. The attention to detail that their marketing team

**Keywords**: Red Bull, social media marketing, interactive content, social network ad spend, web TV channel, social game, online videos, marketing strategy, audience engagement, branded interactive games, video series, social media content, Red Bull TV, extreme sports, music festivals, influencer marketing, real-time engagement.