Understanding FTC Guidelines
The Federal Trade Commission (FTC) has set strict regulations for social media marketing that brands must adhere to. Compliance is crucial to avoid penalties and build trust with consumers.
Key Insights
- Disclosure Requirements: Brands must clearly disclose partnerships with influencers.
- Truth in Advertising: All claims made in ads must be truthful and substantiated.
- Target Audience Considerations: Brands should be aware of their audience and craft messages accordingly.