Unexpected Ways Millennials Engage with Brands
Millennials are redefining brand engagement on social networks. They value authenticity and transparency, leading to unique interactions.
Platforms like Instagram and TikTok offer opportunities for creative brand storytelling. Brands using user-generated content resonate better with this demographic.
Key Interaction Trends:
- Influencer marketing: Micro-influencers build trust.
- Interactive content: Polls and quizzes increase engagement.
- Social activism: Brands aligned with causes attract attention.