Why Video is Essential for Your Marketing Strategy
1. Increased Engagement
Videos capture attention more effectively than text or images, leading to higher engagement rates on social media platforms.
2. Better Retention of Information
Viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text.
3. Enhanced SEO Benefits
Including video on your website can increase your chances of ranking on the first page of Google search results.