Targeting Demographics
With a diverse background writing and editing everything from blogs and whitepapers to romance and sci-fi, Samantha strives for greatness in grammar and quality. ... A new Searchmetrics study finds relevant terms not keywords are correlated with top-ranking website content.
Id be willing to bet youre picturing a man in his early 30s to late 50s. But this demographic is far from the only type looking to purchase tools and materials to do these sorts of projects. Actually, women are behind 45 percent of mobile searches for DIY home improvement projects. So if your content is targeted at men, you wont see as many women visiting your blog, which means theyll be less likely to come to you to make a purchase.
So, now the question becomes: Where do you find the details you need about your target audience to create solid, useful personas?
How do you take these groups, that fall outside the typical demographic, and incorporate them into your content strategy? You produce content that wi
Creating Personas
If youre a regular blogger, these are probably the topics you blog about most frequently. Or perhaps theyre the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas. What types of topics would your target audience search that youd want your business to get found for?
Rather, its the intent behind that keyword and whether or not a piece of content solves for that intent (well talk more about intent in just a minute). But that doesnt mean keyword research is an outdated process. Let me explain: Keyword research tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience.
These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms. For instance, if I took that last topic bucket for an inbound marketing software company marke
This HTML code includes interactive CSS and JavaScript to explain the topics of targeting demographics and creating personas. The content is divided into sections for targeting demographics and creating personas, and users can switch between the two using interactive buttons. The CSS styles differentiate the appearance of the content for each topic, and the JavaScript functions enable the dynamic display of the content based on the user's selection.
**Keywords**: HTML, CSS, JavaScript, blog news, targeting demographics, creating personas, interactive, user engagement, SEO strategy.