Shifting Content Consumption Trends in the Digital Era
With the rapid adoption of tablets and smartphones, consumers are increasingly shifting their content consumption from traditional media to mobile-friendly formats.
Recent studies show that over 80% of users prefer accessing news and entertainment through mobile devices, leading to a surge in mobile-optimized content.
As audiences migrate to smaller screens, creators are adapting their strategies to meet the demands for shorter, more engaging formats, such as micro-videos and interactive stories.