Subdomains vs Subdirectories for SEO

Why Subdomains Are Losing SERP Benefits

In recent years, search engines have favored subdirectories over subdomains for ranking purposes. Using a subdirectory structure can consolidate your SEO efforts, benefiting overall domain ranking.

Potential Advantages: Think of subdomains as separate entities which allow for greater flexibility. However, they may dilute SEO efforts.

Key Advantages: Subdirectories strengthen domain authority and improve user experience by keeping all content under one roof, enhancing visibility in search results.