The Importance of Social Metrics
Social metrics are crucial for bloggers and businesses to measure engagement, reach, and overall success of their content. Key metrics include likes, shares, comments, and followers.
Engagement Rate
Reach
Conversion Rate
Engagement rate tracks how actively your audience interacts with your content, reflecting its quality.
Reach measures the total number of unique users who see your content, indicating potential audience size.
Conversion rate shows the percentage of users who take a desired action after engaging with your content.