As of June 2013, Facebook announced its decision to roll out Timeline to all its users, marking a significant change in how users interact with their profiles and news feeds. This update was aimed at enhancing the social experience by providing a more engaging and visually appealing platform.
For marketers, this transition introduced new opportunities and challenges. With the introduction of Timeline, Facebook emphasized the importance of visual storytelling, encouraging users to curate their digital footprint. This shift towards content curation and storytelling has become a cornerstone of social marketing strategies.