**SEO and content marketing** continue to become more tightly intertwined, varying keyword length will allow content writers more freedom and options. Long-tail keywords are especially useful for companies looking to draw convertible traffic to their websites [[1]].
Another free service, in beta, gathers questions being asked across the web on forums, e-commerce sites, Quora, Reddit and many more sites. The questions are intelligently grouped by topic to show you which keywords and topics are used the most [[2]].
What sets HubSpot's tool apart is a focus on content topic clusters, which search engines prefer. This tool also actively monitors your optimized content to ensure it's still relevant over time, helping you understand when changes need to be made [[3]].
So many bloggers and website owners are now taking full advantage of long-tail key phrases as their foremost keyword tool because these search terms are low-hanging fruit, easier to reach and pick. Long-tail keyword SEO is all about filling a void, answering a question, and helping search users save time [[7]].