In a recent blog update, SEO expert Matt Cutts cautions website owners about the dangers of selling links and using full-page advertorials. These practices can lead to severe penalties from Google, impacting your search engine rankings.
Cutts emphasizes that selling links undermines the integrity of search results. Google aims to provide users with the best, most relevant content, and manipulative link practices can distort this.
Full-page advertorials are often seen as attempts to game the system. When done incorrectly, they can lead to devaluation of your site's credibility and visibility in search engines.