Adding Schema Markup to Your Blog
Schema markup is essential for improving the visibility of your blog in search engine result pages (SERPs). It helps search engines understand the content of your page better, leading to enhanced display in search results.
Adding structured data, such as article schema markup, can result in significant improvements in click-through rates and keyword rankings. For example, a local Honda dealership saw a five-position jump in keyword ranking and a 66% increase in total clicks after implementing star-rating schema.
To implement article schema markup, use tools like Google's Structured Data Markup Helper or Merkle's Schema Markup Generator to generate the necessary code for your blog posts.