Overview
The digital transformation of retail marketing budgets is crucial for businesses to thrive. As studies reveal, companies are increasingly allocating a significant portion of their budgets to digital strategies.
Key Findings
- Over 60% of retail brands have shifted their focus to digital platforms.
- Social media advertising accounts for nearly 30% of total marketing budgets.
- Email marketing shows a high ROI of 42:1 for retailers going digital.
Why Go Digital?
Adapting to digital trends enhances customer engagement and reaches a broader audience. It’s essential for staying competitive.