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Blog News QA with Matt Cutts at SES San Francisco

Social Reputability for SEO, Traffic Cannibalization, and the Promise of Transparency from Google

Social Reputability for SEO

According to Matt Cutts, Google can only use social signals from Open Graph sources. It can't crawl Facebook pages to determine reputability or real-world impact as a brand has on those platforms [[1]].

Traffic Cannibalization

Matt Cutts emphasized the importance of focusing on quality content for good SEO. Traffic cannibalization can occur when multiple pages on a website compete for the same keywords, resulting in a decrease in overall traffic. To avoid this, it's crucial to create unique and valuable content for each page [[1]].

The Promise of Transparency from Google

While Google aims to provide transparency to webmasters, it won't be giving specific information about its algorithms. However, Google is focusing on transparency in terms of providing quality search results and indexing billions of pages per day [[1]].

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