Blog News
PPC Gets a Bigger Pie in 2013
In 2013, Pay-Per-Click (PPC) advertising saw a significant increase in its share of the digital marketing pie. This growth was driven by several factors, including the increasing competition for online visibility and the effectiveness of targeted advertising. PPC campaigns became more sophisticated, with advertisers leveraging advanced targeting options and optimization strategies to achieve better results. The year also witnessed the rise of mobile PPC, as more consumers accessed the internet via smartphones and tablets.