Search engine optimization (SEO) professionals say that amateur efforts at SEO are frequently unsuccessful because they run afoul of a few basic rules of the industry. Well-meaning amateur search engine optimization (SEO) practitioners can get too enthusiastic with keywords and trip the many alerts that search engines have built in to detect keyword spam, according to SEO Consult.
A new Searchmetrics study finds relevant terms not keywords are correlated with top-ranking website content. "If the keywords are too obvious, or the content doesn't make sense, then you have crossed the line between saturated and spammy," the website says.
"Well-meaning amateur search engine optimization (SEO) practitioners can get too enthusiastic with keywords and trip the many alerts that search engines have built in to detect keyword spam, according to SEO Consult."
"A new Searchmetrics study finds relevant terms not keywords are correlated with top-ranking website content."
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