Understanding Panda 4.0 and Content Aggregation

Impact of Panda 4.0

Panda 4.0 significantly penalizes content aggregators that lack original content. Early data indicates that sites relying heavily on aggregation, like ask.com, have seen a drop in search rankings.

Importance of Original Content

Google prioritizes high-quality, original content over aggregated material. Marketers must focus on creating unique content to maintain visibility and engagement.

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