The Federal Trade Commission (FTC) has issued new guidelines aimed at ensuring that social media marketing practices are transparent and truthful. These rules are designed to protect consumers from misleading advertisements and ensure that marketers are clear about their practices.
Learn more about the specifics of the new FTC guidelines and how they impact social media marketing strategies.
Read MoreThe new FTC guidelines include specific requirements for social media marketers to ensure transparency. For example, marketers must now clearly disclose any influencer relationships or sponsored content. Additionally, there are new rules regarding the use of bots and automated accounts in social media marketing campaigns.
These guidelines are intended to provide a level of trust between marketers and consumers, ensuring that social media marketing content is honest and not misleading.
Learn More