Attendees Explain
Attendees at the AdTech conference in New York City in 2010 discussed how geosocial marketing with Whrrl makes it possible to connect with customers in a highly targeted and interactive way. Whrrl, a location-based social networking platform, allows businesses to engage with their customers in real-time, based on their physical location. This approach is particularly effective for services such as Murphy USA, a chain of gas stations and convenience stores, which can use Whrrl to offer promotions and updates to customers in their vicinity.