The Role of Google in Search Campaigns
Recent discussions in the digital marketing community suggest that Google has little to no effect on the performance of search campaigns. Many marketers believe that organic search results are driven more by content quality and keyword optimization than by Google's algorithm changes.
This perspective challenges traditional views of SEO strategies. Effective keyword research, quality backlinks, and engaging content seem to take precedence over Google’s algorithm updates.
Key strategies include:
- Focusing on user intent
- Utilizing relevant and long-tail keywords
- Creating high-quality, engaging content
- Building a robust backlink profile