Why Mobile Shoppers Value In-Person Interaction
Despite the rise of online shopping, **mobile shoppers** continue to prioritize **face-to-face interactions** with products. This trend highlights the importance of tactile experiences in the purchasing process, as customers seek to engage with products before making a decision.
Research shows that **physical touch** and **visual inspection** significantly influence buying behavior, making it essential for retailers to create opportunities for customers to interact with products directly.
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