The Shift in Local SEO Strategies
Marketers are buzzing about how the new search engine results pages (SERPs) are redefining local SEO strategies. This transformation challenges the traditional methods used to rank better in local searches.
Recent studies suggest that while total organic reach may not change significantly, the mechanics behind local search rankings are evolving. Businesses must reassess their keyword strategies to align with these changes. Engaging with local customers through improved local citations and customer reviews is more crucial than ever.