The latest news from LinkedIn is the launch of their new news page, which is great for B2B social content marketing. This new feature provides a platform for businesses to share news and updates with their audience, helping them to stay informed and engaged.
According to the LinkedIn-Edelman B2B Thought Leadership Impact Report, **thought leadership content** that gives practical advice on common business problems, is backed by data and research, and gets support from top-level management is highly effective in attracting new customers [[1]].
LinkedIn is a popular platform for B2B social media marketing, with 48% of B2B marketers using it to distribute content [[1]]. It offers a professional focus and built-in networking opportunities, making it an ideal choice for businesses looking to reach their target audience.
When creating a B2B social media strategy, it's important to build and strengthen personal relationships, share relevant content, and stay on top of industry trends. Social listening tools like Hootsuite Streams can help monitor conversations and track social mentions, hashtags, and keywords related to your audience [[1]].
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