Blog News Intensive Email Marketing
Did you know that intensive email marketing can damage brands? It's important to understand the best practices and rules for coding HTML emails to ensure your campaigns are effective and don't harm your brand reputation.
Here are some key points to consider:
- Use a grid-based approach to ensure your email works on any device.
- Utilize responsive templates for transactional emails, drip campaigns, and newsletters.
- Avoid using Flash in your emails, as it is not widely supported.
- Tables provide a structured grid system for controlling content placement in different email clients.
- Use font stacks to ensure font consistency and fallback options.
- Stay current with changes in email security mandates to ensure deliverability.
- Consider the potential impact of CSS on user engagement and click-through rates.
For more information and resources on HTML email development best practices, you can refer to the following sources:
Feel free to modify the code according to your specific requirements. Remember to include relevant keywords in your email content for better reach and engagement.
Please note that this code is a basic template and may need further customization to match your branding and design preferences.