What is Dark Social Traffic?
Dark social traffic refers to social shares that are not attributed to a specific source. This often includes content shared via private messages, emails, and secure browsing sessions.
Dark social traffic refers to social shares that are not attributed to a specific source. This often includes content shared via private messages, emails, and secure browsing sessions.
Understanding dark social can provide deeper insights into user behavior, improve your marketing strategies, and enhance user engagement.
Imagine you share a blog post link via private message. When someone clicks your link, it appears as direct traffic in Google Analytics. The UTM parameters help you track this activity and categorize it correctly.