Consumer Expectations on Social Media

The Importance of Social Media Responsiveness

Recent studies show that **half of consumers rule out brands** that fail to respond via social media marketing. This highlights the critical role of **customer engagement** in today's digital landscape.

Brands that actively engage with their audience on platforms like Facebook, Twitter, and Instagram not only enhance their **brand loyalty** but also improve their **overall reputation**.

To illustrate this, consider the following interactive example: