**The growth of mobile traffic** has opened up new avenues for marketing opportunities. According to recent research by Edelman and LinkedIn, more than half of decision makers spend an hour or more reading thought leadership content each week [[2]]. This presents a significant opportunity for businesses to reach their target audience through mobile platforms.
**SEO Research and Content Ideation**
Conducting SEO research to understand what the audience is searching for on search engines is crucial for providing relevant content that appeals to their pain points and experiences high search volumes [[2]].
**Utilizing Email Marketing**
Email marketing is highlighted as a cost-efficient and highly effective marketing tool that provides direct access to users' inboxes, emphasizing the importance of building an email list [[3]].
**Increasing Website Traffic**
Creating long-form, useful content through a blog is emphasized as a non-negotiable strategy for increasing website visitors and generating positive ROI [[4]].
**Optimizing for Mobile and SEO**
Optimizing for mobile is crucial for providing the best user experience and scoring SEO points, ultimately boosting search engine rankings [[6]].