What is Behavioral Targeting?
Behavioral targeting allows advertisers to reach users based on their online behavior, enhancing the effectiveness of ads. With Google now unlocking this feature for all AdWords users, businesses can leverage **custom affinity audiences** and **contextual targeting** to connect with potential customers more effectively.
Benefits of Behavioral Targeting
By utilizing behavioral targeting, advertisers can:
- Increase **brand awareness**
- Drive **higher engagement rates**
- Optimize ad spend by reaching the right audience
Interactive Example
Click the button below to see how behavioral targeting can enhance your advertising strategy: