In a recent update to its search quality report, Google stated that brand mentions and mentions of specific products or services do not affect a website's search engine ranking. This means that even if you have a strong brand name, it is not necessary to include it in your content to improve your search engine rankings.
\nHowever, Google does emphasize the importance of having a consistent brand identity across all of your online properties. This includes your website, social media profiles, and any other digital channels you use to promote your business. A strong brand identity can help establish trust with your audience and make it easier for them to recognize and remember your business.
\nTo learn more about how to improve your search engine rankings and build a strong brand identity, check out our blog post on this topic. We also offer a range of SEO services to help businesses like yours achieve their online goals.
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