Referrer spam is a technique where spammers send fake referrer URLs to promote their websites. This can clutter your analytics and mislead your traffic data.
Spammers make repeated requests to your site using a fake referrer URL, which can inflate their visibility in your logs and analytics.
To combat referrer spam, regularly monitor your web server logs for unusual traffic patterns and set up alerts for unexpected keywords.
Click the button to see how referrer spam can affect your site: