Google search engine result pages (SERPs) display a list of web pages that are relevant to a user's search query. When you search for a specific topic or keyword on Google, the search engine algorithm determines the most relevant pages to display on the SERPs.
Optimizing your web pages with relevant keywords, meta tags, and high-quality content can improve their visibility on SERPs and increase organic traffic to your website.
It's important to create informative and engaging content that satisfies the search intent of users. By understanding how Google ranks pages and optimizing your website accordingly, you can improve your chances of appearing on the first page of SERPs.