Google has announced that it will soon start displaying display ads within Gmail. This move aims to provide advertisers with a more targeted and engaging way to reach Gmail users. The ads will be visually similar to the sponsored links currently seen on Google search results pages.
The news was first reported by TechCrunch, citing sources familiar with the plans. Google is expected to roll out the feature gradually, starting with some users in the coming weeks. The company has not provided specific details about the format or placement of the ads, but it is likely they will appear in the right-hand column of the inbox, similar to other display ads on the web.
This is part of Google's broader strategy to increase its revenue streams and provide more advertising options for businesses. Gmail, with its vast user base, represents a significant opportunity for Google to expand its advertising portfolio.
For advertisers, this could mean a more efficient way to reach potential customers, as Gmail users are likely to be looking at their emails for both personal and professional reasons. However, it also raises concerns about privacy and the potential for increased spam.
Google has not yet provided an official statement on the rollout date or the specific details of the ads, but it is expected to share more information in the coming months.
Stay tuned for more updates on this developing story.