Google is transitioning from Universal Analytics to Google Analytics 4 (GA4), introducing new features and terminology.
Learn MoreGA4 focuses on user-centric measurement, allowing businesses to understand customer interactions across platforms. This update emphasizes event-based tracking rather than session-based tracking, enhancing data accuracy and insights.
With the update, several terms have changed, impacting how data is interpreted.
Learn MoreKey changes include the shift from "Goals" to "Conversions" and "Events" now encompassing all interactions. This new terminology aims to simplify the analytics process and improve clarity for users.