In 2023, Facebook has emerged as the second leading video platform, surpassing major sites. Marketers must adapt their strategies to create engaging content that resonates with viewers. This shift highlights the need for innovative storytelling techniques and the use of compelling visuals.
With a focus on quality content tailored for the Facebook audience, marketers can leverage video to boost engagement and drive traffic. Understanding viewer preferences is more crucial than ever to create shareable and impactful video campaigns.