Engage a Captive Audience: Bored Travelers Look for Branded Content
In fact, Brafton has already reported about Pinterest's influence over consumers interested in travel or other relevant content. Marketers often think of mobile users as on-the-go people, but sometimes they're stuck in one place with nowhere else to go. Well-written and targeted content can reach people in-flight, and if media effectively engages readers, they may even convert before their toes even touch the sand.
People love to travel, so much so that they turn to blogs for vacation ideas, on-site activity recommendations, and to publish photos from their trips. Sometimes, people are less enthused about being in-transit, and they turn to branded content to keep them busy.
According to an eMarketer report, Marketing to Mobile Travelers: Device Usage During Travel Offers New Touchpoints, travelers are more likely than any other type of internet user to own tablets and smartphones. Prosper Mobile Insights surveyed these mobile-technology lovers and found that 98 percent of travelers t