Blog News: Does Authorship Help Rankings?

Insights from SMX Debate

During the recent SMX conference, experts discussed the impact of authorship on SEO rankings. It was highlighted that while authorship markup may not be a direct ranking factor, establishing author credibility can enhance content visibility and trustworthiness.

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Google's Gary Illyes mentioned that author identity plays a role in how content is perceived, suggesting that a recognized author can lead to higher engagement and potentially better rankings.