In today's digital age, social media platforms play a crucial role in brand visibility and sales. However, many brands are discovering that engagement does not always lead to conversions.
A significant number of consumers believe they engage with brands on social media, yet many brands report stagnant sales. Key problems include:
To effectively connect with consumers, brands need to adjust their social media strategies to enhance engagement and conversion. Utilizing user-generated content, conducting surveys, and responding to feedback can bridge the gap between exposure and sales.