According to Cutts, duplicate content can cause a website to not rank well in search engine results. But why is that?
JavaScript Alert: Duplicate content can lead to a penalty from search engines, causing your website to drop in rankings or even be completely removed from search results.
So, how can you avoid duplicate content and ensure your website ranks well?
- Use canonical URLs to specify the preferred version of a webpage.
- Use 301 redirects to redirect users and search engines to the original URL.
- Use meta tags to specify the title and description of a webpage.
- Avoid copying content from other websites without permission.