In a recent update, Google’s Matt Cutts announced the launch of the Disavow Links Tool, a pivotal resource for webmasters and SEO professionals.
Why Use the Disavow Links Tool?
This tool allows site owners to notify Google that certain links to their site should be ignored, helping to protect their site's rankings from spammy or low-quality backlinks.
With the rise of negative SEO, being proactive in link management is crucial for maintaining your site's authority and visibility in search results.
This tool is especially useful when trying to recover from a negative impact on search rankings due to harmful backlinks or link penalties. It’s an essential part of your SEO strategy, allowing you to take control of your link profile.