In today's digital landscape, understanding the **ROI of content marketing** is crucial for businesses looking to expand their reach and maximize their investments. As metrics evolve, staying updated is key to effective strategy formulation.
CTR measures the percentage of users who click on a link compared to the total number of users who viewed the content. It's a vital indicator of engagement.
This metric indicates the percentage of users who complete a desired action, such as making a purchase or signing up for a newsletter, after engaging with the content.
CAC represents the cost associated with acquiring a new customer through content marketing efforts. Lowering CAC is essential for improving overall ROI.