In a significant update to its search algorithm, Google announced that it has taken over the responsibility for crawling news content. This move is expected to enhance the relevance and timeliness of news content in search results.
As part of this initiative, Googlebot will now be actively crawling news websites to index the latest news stories. This change aims to provide users with more accurate and up-to-date information when searching for news.
Google has also introduced several features to improve the user experience, such as rich snippets for news articles, which provide additional information such as the publication date and author.
Content marketers can benefit from this change by ensuring their content is optimized for Google's news indexing criteria. This includes using relevant keywords, structured data markup, and ensuring the content is fresh and engaging.
For more information on how to optimize your news content for Google, visit Google's News Indexing Help Center.