In today's digital world, consumers consult multiple sources before making holiday purchases. Understanding these decision-making processes can enhance marketing strategies and customer engagement.
Online Reviews
Consumers often check reviews on platforms like Amazon and Yelp for feedback on products.
Social Media
Platforms like Facebook and Instagram heavily influence buying decisions, showcasing trends and customer opinions.
Blogs and Articles
Many shoppers seek expert advice through blogs and articles that compare products and provide insights.
Product Videos
Video reviews and unboxing showcases help consumers visualize products better before buying.
Price Comparison Websites
These tools allow consumers to find the best prices and deals available across multiple retailers.