Are Consumers Active on Facebook Enthusiastic About Social Commerce?
Recent studies indicate that while consumers are **active on Facebook**, their enthusiasm for **social commerce** remains lukewarm. Many users engage with brands but are hesitant to make purchases directly through social media platforms.
This trend highlights a gap between **social media engagement** and actual **e-commerce transactions**. Factors such as trust, user experience, and the perceived value of products play crucial roles in this behavior.
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