With our pillar page strategy, we've received 4x the traffic of a normal blog post, obtained 10x more newsletter subscriptions per page than an average blog, experienced lower bounce rates and had better organic results overall. A topic gateway content hub is a hybrid of the two previous models. It combines a content library with individual articles and subpages, offering readers a central location for exploring your topic in-depth. Where a content library covers more broad terms, a topic gateway is best suited for long-tail keywords.
Do you have a session idea for LeadsCon that will resonate with the lead generation and performance marketing community? We're open to suggestions, but please take a moment to read these Two Critical Must-Haves for LeadsCon Sessions: 1. The focus of your session needs to be about something hyper relevant to our lead gen audience.
Hailed as the year's premier lead generation event, the annual B2B LeadsCon Summit draws 5000+ attendees who are interested in learning about the latest techniques and technology for lead measurement, scoring and tracking. If you're attending, make sure to stop by Booth #519. Brafton's Jess Locke, Mark Dandeneau, and Kaan Erbay will be on hand to discuss content marketing, online engagement, and lead generation. If you can't come in person, keep track of the action on Twitter by following #leadscon.